Segment Guild

Customer Segment Studio

Turn customer order data into nine clear customer groups, with recommended actions for growth, retention, reactivation, and prioritization. Based on RFM: Recency, Frequency, and Monetary value.

Visual segment map

Living customer segment map

Largest revenue groupBest Customers

19% revenue share

Highest reactivation needDormant VIPs

Run a high-value comeback sequence with staged incentives over 14 days.

Quickest growth opportunityNew Buyers

Send a second-purchase offer within 7 days.

Nine customer groups

Customer segment cards